RIVERDALE, N.Y. - As part of Manhattan College's new marketing and promotional campaign entitled The Promise, the College is introducing its newly enhanced primary athletic logos this month. The traditional Block M logo was revamped, but still retains a vintage look, which has been a mainstay throughout the athletic program's rich history. Additionally, both a 'Manhattan' and a 'Jaspers' word mark were created to complement the Block M logo.
The new athletic logos will be used to carry the College's brand in a variety of ways, most notably, through official apparel (team uniforms, warm-ups and coaches gear) worn by more than 300-student athletes who represent Manhattan's 19 Division I athletic teams in competition across the nation. In addition, a large selection of fan apparel created with marks from the new logo library will become available. Manhattan College's new athletic logos will also be visible in promotional efforts over a range of multimedia platforms (local and national television, Internet, mobile and social media).
Like the new College logo, the 'Jaspers' word mark displays the Lasallian Star of Faith ("Signum Fidei") to symbolize the five core principles (faith in the presence of God, respect for all people, commitment to quality education, an inclusive community, and concern for the poor and social justice) that guided the Christian Brothers in founding Manhattan College.
A graphic standards guide is also being developed as the primary quality control tool and will standardize, format and communicate acceptable usage for the new athletic brand identity. This will ensure a consistent brand presentation for the College's athletic programs.
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